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QBurst Named a Contender in the IDC MarketScape for Retail GenAI Product Discovery and Search Tools

December 19, 2025

QBurst has been named a Contender in the IDC MarketScape: Worldwide Retail GenAI-Driven Product Discovery and Search Tools 2025-2026 Vendor Assessment.

We believe this recognition places QBurst among a select group of vendors evaluated for their ability to support AI‑led product discovery and search experiences for retail enterprises modernizing their digital commerce experiences.

“Modern retail isn’t just about finding a product—it’s about understanding customer intent,” says Jose Antony, Practice Head, Retail. “We believe being named as a Contender in the IDC MarketScape validates our strategic focus on moving beyond traditional keyword-based search to deliver truly intuitive, GenAI-powered discovery experiences for our retail partners. To us, it also highlights the engineering depth behind our ability to support personalized, context-aware product interactions at the scale demanded by modern commerce.”

QBurst supports retailers across the entire product discovery lifecycle, from data engineering and search relevance tuning to GenAI integration, performance optimization, and enterprise-grade deployment. Its enterprise-focused, client-centric approach emphasizes scalability, governance, and cost control, helping move GenAI initiatives into production while fostering long-term partnerships that align with retailers’ priorities and technology landscapes.

Learn more about our retail solutions and how our AI-powered approach to search, personalization, and intelligent operations helps retailers improve discovery, relevance, and conversions across digital commerce channels.  

About IDC MarketScape

IDC MarketScape vendor assessment model is designed to provide an overview of the competitive fitness of technology and service suppliers in a given market. The research utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each supplier’s position within a given market. IDC MarketScape provides a clear framework for comparing the product and service offerings, capabilities and strategies, and current and future market success factors of technology suppliers. The framework also provides technology buyers with a 360-degree assessment of the strengths and weaknesses of current and prospective suppliers.