QBurst participated in NRF 2026 in New York from January 11–13. With the theme “The Next Now,” the event highlighted a clear shift toward autonomy as a defining force in modern retail.

QBurst has partnered with Creatio, a global vendor of an agentic CRM and workflow platform with no-code and AI at its core.

In a conversation with ET CIO, QBurst CEO Arun ‘Rak’ Ramchandran outlines how QBurst is positioning itself for the next phase of digital engineering.

In a recent article in FinTech News UAE, QBurst CEO Arun “Rak” Ramchandran explains why the UAE and Saudi Arabia are taking an operations-first approach to AI.